ISO 13687-1:2017 Tourism and related services

ISO 13687-1:2017 is a standard titled “Tourism and related services — Information for consumers — Part 1: General requirements” published by the International Organization for Standardization (ISO). This standard aims to provide guidelines for the development and provision of consumer information in the tourism industry. It covers various aspects such as the accuracy, reliability, and accessibility of information provided to consumers by tourism service providers.

What is required ISO 13687-1:2017 Tourism and related services

ISO 13687-1:2017 outlines general requirements for providing consumer information in the tourism industry. Here are some key points and requirements specified in the standard:

  1. Accuracy: Information provided to consumers must be accurate and up-to-date. This includes details about tourism services, destinations, prices, and any other relevant information.
  2. Reliability: Tourism service providers should ensure the reliability of the information they provide. This involves verifying the sources of information and ensuring that it is trustworthy.
  3. Completeness: Information provided should be comprehensive and cover all relevant aspects that consumers need to make informed decisions about tourism services.
  4. Accessibility: Tourism information should be easily accessible to consumers. This may include providing information in multiple languages, using accessible formats for people with disabilities, and ensuring that information is available through various channels such as websites, brochures, and mobile apps.
  5. Transparency: Tourism service providers should be transparent in their communication with consumers, providing clear and honest information about services, pricing, terms and conditions, and any other relevant details.
  6. Consistency: Information provided by tourism service providers should be consistent across different channels and platforms to avoid confusion among consumers.
  7. Complaints Handling: The standard may also include guidelines for handling consumer complaints and disputes related to the information provided or the services offered.

These requirements aim to enhance consumer confidence and satisfaction in the tourism industry by ensuring that they have access to accurate, reliable, and comprehensive information to make informed decisions about their travel experiences.

Who is required ISO 13687-1:2017 Tourism and related services

ISO 13687-1:2017, being a standard developed by the International Organization for Standardization (ISO), is not legally required by any specific entity or organization. Instead, it serves as a set of guidelines and best practices for tourism service providers who choose to adhere to it voluntarily.

However, while it’s not a legal requirement, adherence to ISO standards can bring several benefits to tourism service providers:

  1. Enhanced Quality: Implementing the guidelines outlined in ISO 13687-1:2017 can help improve the quality and reliability of the information provided to consumers, ultimately enhancing the overall quality of tourism services.
  2. Consumer Confidence: Adhering to internationally recognized standards can increase consumer confidence in the services offered by demonstrating a commitment to quality, accuracy, and transparency.
  3. Competitive Advantage: Businesses that comply with ISO standards may gain a competitive advantage by differentiating themselves from competitors and appealing to consumers who value quality and reliability.
  4. Risk Management: Following ISO guidelines can help mitigate risks associated with providing inaccurate or misleading information, which could lead to customer dissatisfaction, complaints, or legal issues.

While ISO 13687-1:2017 is not mandatory, tourism service providers may choose to adopt it as part of their commitment to delivering high-quality services and meeting the expectations of their customers. Additionally, in some cases, adherence to ISO standards may be a requirement imposed by industry associations, regulatory bodies, or customers themselves as a condition for doing business.

When is required ISO 13687-1:2017 Tourism and related services


ISO 13687-1:2017, being a voluntary standard, is not legally required to be implemented by any specific date. Instead, its adoption and implementation depend on the decisions of tourism service providers or organizations within the tourism industry.

However, there might be instances where adherence to ISO standards, including ISO 13687-1:2017, becomes more prevalent or even required:

  1. Industry Trends: As awareness of the standard grows and as the tourism industry evolves, more businesses may choose to adopt ISO 13687-1:2017 to meet consumer expectations and industry best practices.
  2. Customer Demands: Consumers increasingly value transparency, reliability, and quality when making decisions about tourism services. As a result, businesses may adopt ISO standards like 13687-1:2017 to meet these demands and enhance customer satisfaction.
  3. Regulatory Requirements: While ISO standards are voluntary, regulatory bodies in some regions or countries may incorporate ISO guidelines into regulations or require compliance with certain ISO standards as part of licensing or accreditation processes.
  4. Industry Associations or Certifications: Some industry associations or certification bodies may require or encourage their members to adhere to specific ISO standards as part of their membership or certification requirements.
  5. Market Differentiation: Businesses may choose to implement ISO 13687-1:2017 as a way to differentiate themselves from competitors and demonstrate their commitment to quality and customer satisfaction.

Overall, the decision to adopt ISO 13687-1:2017 or any other ISO standard depends on various factors, including market dynamics, regulatory environment, customer expectations, and the strategic goals of tourism service providers.

Where is required ISO 13687-1:2017 Tourism and related services


ISO 13687-1:2017, as a voluntary standard, may be implemented wherever tourism services are provided, regardless of geographic location. This includes various entities and organizations within the tourism industry such as:

  1. Tourism Agencies and Tour Operators: Companies that offer travel packages, tours, and other tourism-related services may choose to adhere to ISO 13687-1:2017 to enhance the quality and reliability of the information they provide to customers.
  2. Hospitality Industry: Hotels, resorts, hostels, and other accommodation providers may implement ISO 13687-1:2017 guidelines to ensure that the information they provide to guests regarding amenities, services, and pricing is accurate and reliable.
  3. Transportation Services: Airlines, cruise lines, bus companies, and other transportation providers may adopt ISO 13687-1:2017 to improve the transparency and completeness of information provided to passengers about schedules, fares, and services.
  4. Destination Management Organizations (DMOs): Entities responsible for promoting and managing tourism destinations may use ISO 13687-1:2017 to ensure that the information they provide to tourists is accurate, reliable, and accessible.
  5. Tourism Information Centers: Organizations that provide information and assistance to tourists, such as visitor centers and tourism bureaus, may implement ISO 13687-1:2017 to improve the quality of the information services they offer.
  6. Online Travel Agencies (OTAs): Websites and platforms that facilitate the booking of travel-related services may adopt ISO 13687-1:2017 guidelines to enhance the accuracy and transparency of the information provided to customers.
  7. Government Tourism Departments: Public agencies responsible for overseeing tourism development and promotion may encourage or require tourism businesses within their jurisdiction to comply with ISO standards such as 13687-1:2017 as part of regulatory or accreditation processes.

Overall, ISO 13687-1:2017 can be implemented by a wide range of stakeholders in the tourism industry to improve the quality, reliability, and transparency of consumer information, regardless of their location or specific role within the industry.

How is required ISO 13687-1:2017 Tourism and related services


The implementation of ISO 13687-1:2017 in the tourism and related services industry involves several steps to ensure that the guidelines outlined in the standard are effectively applied. Here’s how the standard can be required and implemented:

  1. Awareness and Training: The first step is to ensure that stakeholders within the tourism industry are aware of ISO 13687-1:2017 and its requirements. This may involve providing training sessions, workshops, or informational materials to key personnel in tourism agencies, hospitality establishments, transportation companies, and other relevant organizations.
  2. Gap Analysis: Conduct a gap analysis to assess current practices against the requirements outlined in ISO 13687-1:2017. Identify areas where improvements are needed to meet the standard’s guidelines for providing consumer information in the tourism industry.
  3. Policy Development: Develop policies and procedures that align with the requirements of ISO 13687-1:2017. These policies should address aspects such as the accuracy, reliability, completeness, accessibility, transparency, and consistency of consumer information provided by tourism service providers.
  4. Implementation Plan: Develop a detailed implementation plan that outlines specific actions, responsibilities, and timelines for adopting the standard. This may include updating information systems, training staff, and establishing mechanisms for monitoring and evaluating compliance with the standard.
  5. Documentation: Document procedures, processes, and information related to the implementation of ISO 13687-1:2017. This documentation should be comprehensive and accessible to relevant stakeholders within the organization.
  6. Monitoring and Evaluation: Implement mechanisms for monitoring and evaluating compliance with ISO 13687-1:2017 requirements on an ongoing basis. This may involve conducting regular audits, inspections, or assessments to ensure that consumer information practices meet the standard’s criteria.
  7. Continuous Improvement: Establish a culture of continuous improvement by regularly reviewing and updating policies, procedures, and practices related to consumer information in the tourism industry. Incorporate feedback from customers, staff, and other stakeholders to identify areas for enhancement.

By following these steps, tourism service providers can effectively implement ISO 13687-1:2017 and improve the quality, reliability, and transparency of consumer information in the tourism industry. This not only benefits consumers by providing them with accurate and comprehensive information but also enhances the reputation and competitiveness of tourism businesses.

Case Study on ISO 13687-1:2017 Tourism and related services

Let’s consider a hypothetical case study to illustrate the implementation of ISO 13687-1:2017 in the tourism and related services industry:

Case Study: Beachfront Resort

Background: Sunshine Beach Resort is a popular beachfront resort located in a tropical destination. The resort offers a range of amenities and activities, including accommodations, dining options, water sports, and excursions.

Challenge: Despite its popularity, Sunshine Beach Resort has received complaints from guests about discrepancies in the information provided regarding room rates, amenities, and excursion packages. Management recognizes the need to improve the accuracy, reliability, and transparency of consumer information to enhance guest satisfaction and reputation.

Implementation Steps:

  1. Awareness and Training:
    • Management conducts a training session for staff members to familiarize them with ISO 13687-1:2017 and its requirements for providing consumer information in the tourism industry.
    • Staff members are trained on the importance of accuracy, reliability, completeness, accessibility, transparency, and consistency in the information provided to guests.
  2. Gap Analysis:
    • The management team conducts a thorough gap analysis to identify areas where current practices fall short of ISO 13687-1:2017 requirements.
    • Discrepancies in information provided on the resort’s website, in promotional materials, and during guest interactions are identified as key areas for improvement.
  3. Policy Development:
    • Based on the findings of the gap analysis, Sunshine Beach Resort develops updated policies and procedures to align with ISO 13687-1:2017 requirements.
    • Policies are established to ensure that all information provided to guests, including room rates, amenities, and excursion details, is accurate, reliable, and transparent.
  4. Implementation Plan:
    • A detailed implementation plan is created, outlining specific actions and timelines for adopting the standard.
    • Responsibilities for updating information systems, training staff, and monitoring compliance are assigned to relevant departments.
  5. Documentation:
    • Procedures and processes related to consumer information are documented in a comprehensive manual.
    • Staff members have access to the manual, which serves as a reference guide for ensuring compliance with ISO 13687-1:2017.
  6. Monitoring and Evaluation:
    • Sunshine Beach Resort implements mechanisms for monitoring and evaluating compliance with ISO 13687-1:2017 requirements.
    • Regular audits are conducted to assess the accuracy and reliability of consumer information provided by the resort.
  7. Continuous Improvement:
    • The resort establishes a culture of continuous improvement by soliciting feedback from guests and staff members.
    • Suggestions for enhancing consumer information practices are regularly reviewed, and appropriate adjustments are made to policies and procedures.

Outcome: By implementing ISO 13687-1:2017 guidelines, Sunshine Beach Resort improves the accuracy, reliability, and transparency of consumer information provided to guests. As a result, guest satisfaction levels increase, and the resort’s reputation for quality and integrity is enhanced. By continuously monitoring and improving consumer information practices, Sunshine Beach Resort maintains its commitment to delivering exceptional experiences to guests and remains competitive in the tourism industry.

White paper on ISO 13687-1:2017 Tourism and related services

Title: Enhancing Consumer Information in the Tourism Industry: A Guide to ISO 13687-1:2017

Executive Summary: In today’s dynamic and competitive tourism industry, providing accurate, reliable, and transparent information to consumers is paramount for ensuring customer satisfaction and loyalty. The International Organization for Standardization (ISO) recognized this need and developed ISO 13687-1:2017, a standard specifically designed to address the requirements for consumer information in tourism and related services. This white paper aims to provide an overview of ISO 13687-1:2017 and its significance in improving consumer information practices within the tourism industry.

Introduction: The tourism industry is characterized by its reliance on effective communication and information exchange between service providers and consumers. However, the proliferation of information sources and the increasing complexity of tourism products and services have raised challenges in ensuring the accuracy, reliability, and transparency of consumer information. ISO 13687-1:2017 addresses these challenges by establishing guidelines for the development and provision of consumer information in the tourism sector.

Overview of ISO 13687-1:2017: ISO 13687-1:2017, titled “Tourism and related services — Information for consumers — Part 1: General requirements,” sets out general requirements for providing consumer information in the tourism industry. The standard covers various aspects, including accuracy, reliability, completeness, accessibility, transparency, and consistency of information provided to consumers by tourism service providers. Key provisions of ISO 13687-1:2017 include:

  1. Accuracy and reliability of information.
  2. Completeness and accessibility of information.
  3. Transparency in communication with consumers.
  4. Consistency across different channels and platforms.
  5. Handling of consumer complaints and disputes.

Implementation of ISO 13687-1:2017: Implementing ISO 13687-1:2017 requires a systematic approach that involves:

  1. Awareness and training of stakeholders.
  2. Gap analysis to identify areas for improvement.
  3. Policy development to align with ISO requirements.
  4. Implementation plan with specific actions and timelines.
  5. Documentation of procedures and processes.
  6. Monitoring and evaluation of compliance.
  7. Continuous improvement of consumer information practices.

Benefits of ISO 13687-1:2017: Adopting ISO 13687-1:2017 offers several benefits for tourism service providers, including:

  1. Enhanced consumer satisfaction and loyalty.
  2. Improved reputation and competitiveness.
  3. Reduced risk of complaints and disputes.
  4. Increased efficiency and effectiveness in information management.
  5. Alignment with industry best practices and international standards.

Conclusion: ISO 13687-1:2017 provides a valuable framework for enhancing consumer information practices in the tourism industry. By adhering to the guidelines outlined in the standard, tourism service providers can improve the quality, reliability, and transparency of information provided to consumers, ultimately leading to increased satisfaction, loyalty, and competitiveness in the marketplace. Embracing ISO 13687-1:2017 is not only a strategic decision but also a commitment to delivering exceptional experiences to travelers and promoting sustainable growth in the tourism sector.

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